Morell
Identity
(2023)
This identity was designed in connection with my homemade cherry liqueur from my childhood home in Oslo. I aimed to create a distinct profile that could easily be expanded and used in various ways in the future. The vibrant colors attract attention and can easily be associated with cherries. The illustrations are deliberately created with an uneven line to add humor and reinforce the feeling of a handmade product available in limited quantities. The liqueur comes in two different flavors, each with its own customized label.
Morell
Identity
(2023)
This identity was designed in connection with my homemade cherry liqueur from my childhood home in Oslo. I aimed to create a distinct profile that could easily be expanded and used in various ways in the future. The vibrant colors attract attention and can easily be associated with cherries. The illustrations are deliberately created with an uneven line to add humor and reinforce the feeling of a handmade product available in limited quantities. The liqueur comes in two different flavors, each with its own customized label.
